Top Intimate & Sexual Wellness Trends & Predictions For 2025

by | Jan 21, 2025 | LIFESTYLE | 0 comments

As 2025 is upon us, the intimate and sexual wellness world is evolving, fuelled by cultural shifts, cutting-edge technology, and a redefinition of intimacy. Here are five exciting trends shaping the future of the industry, alongside a key overarching theme.

Increased Focus on Intimate Longevity & Preventative Care

Intimate health is taking centre stage as people embrace body literacy and preventative wellness. This trend focuses on “future-proofing pleasure” by addressing pelvic floor health, hormone balance, and sexual function through all life stages—think menopause, motherhood, or post-surgery care. It’s all about staying proactive and in control of your health.

A holistic approach to sexual wellness is key, connecting physical, mental, and emotional well-being. Longevity-focused solutions like pelvic floor exercisers, hormone-supportive supplements, and pH-balancing products are becoming daily staples. Good intimate health isn’t a luxury—it’s a lifelong right.

Smile Makers tips:

  • Using vibrators can strengthen your pelvic floor by increasing blood flow and circulation to the genitals, which also helps with urinary incontinence.
  • Orgasms contribute too! Over 70% of people with vulvas need clitoral stimulation to climax, so toys like The Poet suction toy or The Whisperer lipstick vibrator (designed by mums, for mums) are great choices.
  • PH-friendly, individually wrapped intimate wipes like Silky Swipes are ideal for unexpected leaks or periods during peri- or post-menopause.

Samantha Marshall, Head of Brand at Smile Makers, says: “Taking preventative steps gives us more control over our bodily autonomy. Before working here, I’d never have talked so openly about pelvic floor health, but it’s so essential for everyone—not just mums or menopausal people. I’m passionate about helping others connect with and understand their bodies better.”

Pop Culture’s Role in Destigmatising Intimacy

Pop culture is rewriting the rules on intimacy. From Billie Eilish’s exploration of identity to Sabrina Carpenter’s bold “horny” tour, cultural icons are making conversations around desire and intimacy mainstream. Artists like Chappell Roan are also championing queer liberation and inclusivity.

We’re celebrating intimacy with confidence, moving beyond shame or the outdated male gaze. This playful yet empowering shift—led by women—is raising standards, normalising pleasure, and presenting it in accessible, fresh ways.

Smile Makers tips:

  • Take a free sex education course like Vulva Talks for fun facts and conversation starters.
  • All Smile Makers vibrators are inspired by real sexual fantasies.

Samantha Marshall adds: “The way we talk about sex matters. Moving from a ‘tehe’ reaction to innuendos to a ‘hell yeah’ celebration is so empowering. Sharing a simple fact over coffee can start a domino effect of knowledge. Moments like Sabrina Carpenter’s Juno-inspired sex positions prove small things can inspire big changes.”

The Normalisation of Anal Play

Smile Makers’ first anal toy, The Neighbour, reflects the growing curiosity around anal play, which is moving from taboo to mainstream. By 2025, we’ll see more beginner-friendly products, wider availability, and messaging focused on comfort, safety, and exploration.

Anal play isn’t just for specific groups—it’s a natural part of intimate exploration. Let’s move past outdated taboos and embrace it as a valuable aspect of sexual wellness.

Smile Makers tips:

  • Research shows 40% of women find clitoral or vaginal stimulation more pleasurable when paired with anal touch.
  • Anal play is a great option for those with conditions like vaginismus or medication-related dryness. The Neighbour vibrating butt plug is a perfect beginner-friendly choice.
  • Use plenty of lube! Smile Makers’ updated Generous Gel lube is twice the size and more affordable than ever.

Samantha Marshall comments: “Anal play discussions have often been heteronormative and partner-focused. By reframing it as self-exploration, we empower people to discover pleasure on their own terms.”

Self-Pleasure: The New Sexual Wellness Standard?

Recent studies show the world is having less partnered sex. From millennials post-pandemic to Gen Z’s “sex recession,” the focus has shifted. But sexual wellness isn’t just about partners—it’s also about individual experiences.

Self-pleasure is gaining recognition as a path to autonomy, self-care, and self-discovery. It’s time to redefine intimacy as deeply personal, rather than performance-based. Masturbation is a cornerstone of overall wellness, with physical and mental health benefits for every generation.

Smile Makers tips:

  • The Vibes of the Week Collection shows how self-pleasure can fit seamlessly into daily routines.

Samantha Marshall says: “Our sex lives start with ourselves, not with partners. Self-pleasure is becoming so normalised that 63% of women who haven’t bought a vibrator would rather do so in a beauty store than a sex shop. That’s exactly how it should be!”

Greater Intimate Health Habit Setting

The line between self-care and intimate health is fading as products like pH-balanced cleansers, hydrating lubricants, and anal care items become daily essentials. These routines promote comfort and confidence, while also flagging potential health concerns early.

With rising healthcare costs and wearable biometric tech, people are prioritising proactive and personalised wellness. Normalising intimate hygiene as part of daily care—just like brushing your teeth—is the way forward.

Smile Makers tips:

  • Their new Vibe Wash sex toy cleaner is enriched with Japanese persimmon extract for antibacterial and deodorising benefits. Regularly cleaning sex toys helps prevent infections and promotes intimate health.

Samantha Marshall concludes: “Intimate health deserves the same attention as skincare or fitness. Normalising consistent care builds confidence and helps us feel empowered. Let’s prioritise these habits as part of our wellness routines.”

The Overarching 2025 Trend: Intimacy as a Lifelong, Evolving Journey

The future of sexual wellness is holistic, inclusive, and personal. From cultural moments to longevity-focused solutions, the space is evolving to celebrate intimacy at every stage of life.

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