Google has unveiled Doppl, an experimental new fashion app that lets you virtually try on clothes—on your own body. Using generative AI, the app creates images (and even animated videos) of you wearing outfits you’ve either found online or taken photos of in real life.
It’s an ambitious move into the intersection of fashion, tech and personalisation, and a potential game-changer for how we shop online.
How It Works
With Doppl, users upload a full-body image of themselves and then pair it with any outfit image—whether that’s a screenshot from a designer’s Instagram, a thrift shop listing, or a Pinterest board. The AI then generates a realistic visual of the user wearing the outfit, taking into account movement and body shape.
What sets Doppl apart is its focus on animation: instead of just offering a static image, it generates a short, AI-generated clip showing how the fabric moves and fits as if you’re turning in a mirror.
Key Features
- Try on any outfit: Upload clothing images from anywhere—not just retailer listings.
- Use your own photo: No relying on generic models; see styles on your own proportions.
- Motion preview: Watch how the clothes would move with you.
- Save and share: Build a virtual wardrobe, experiment with styling, or get opinions from friends.
What It Means for the Future of Fashion
Doppl taps into a growing demand for personalisation in shopping experiences. Consumers increasingly want to visualise how clothes will look on them, not just on a model. And in an era of content-first retail—where people discover clothes on TikTok or Instagram—it bridges the gap between inspiration and conversion.
There’s also a clear sustainability angle: by making online shopping more accurate, it could cut down on returns and over-ordering, which currently generate huge amounts of waste across the fashion industry.
Still in Beta
Like all early-stage AI tools, Doppl isn’t flawless. Some users have reported odd garment proportions or missing accessories. It’s also currently only available in the U.S. and limited to users aged 18 and over.
But it’s undeniably fun—and already impressively powerful. With further refinement, Doppl could become a staple in the modern shopping journey.
The Femme Tech Take
This is a bold next step for tech-enabled fashion and a prime example of how AI is making style more democratic, more playful, and more rooted in individual identity. Whether you’re a stylist, shopper, or just a fashion obsessive, it’s a fascinating tool that signals where digital wardrobes might be heading next.
