A £419.99 toothbrush with a camera and a built-in flosser sounds mad, until you're the daughter of a dentist. I put the CameraJet through its paces and only had one complaint, and it wasn't about the tech.

For years, haircare innovation has focused on tools, styling and surface-level results. But a new wave of beauty technology is asking a deeper question: what if healthier hair starts long before the blow-dry? Dyson’s latest scalp-focused launch marks a subtle but significant shift — from styling performance to biological foundations. By treating the scalp with the same intention as skincare, the brand is reframing hair health as a long-term, tech-led ecosystem rather than a quick cosmetic fix. It’s a move that signals where beauty tech is heading next: deeper, smarter, and rooted in science.

A £419.99 toothbrush with a camera and a built-in flosser sounds mad, until you're the daughter of a dentist. I put the CameraJet through its paces and only had one complaint, and it wasn't about the tech.