From booking influencer collaborations to measuring real ROI, the creator economy is evolving fast — and so are the platforms powering it. In this Femme Tech Q&A, Asti Wagner shares how building Invyted from a creator’s perspective is helping brands prioritise authenticity over polish, data over guesswork, and long-term partnerships over one-off campaigns. It’s an honest look at what’s actually working in influencer marketing right now — and where it’s heading next.

For years, haircare innovation has focused on tools, styling and surface-level results. But a new wave of beauty technology is asking a deeper question: what if healthier hair starts long before the blow-dry? Dyson’s latest scalp-focused launch marks a subtle but significant shift — from styling performance to biological foundations. By treating the scalp with the same intention as skincare, the brand is reframing hair health as a long-term, tech-led ecosystem rather than a quick cosmetic fix. It’s a move that signals where beauty tech is heading next: deeper, smarter, and rooted in science.

For years, haircare innovation has focused on tools, styling and surface-level results. But a new wave of beauty technology is asking a deeper question: what if healthier hair starts long before the blow-dry? Dyson’s latest scalp-focused launch marks a subtle but significant shift — from styling performance to biological foundations. By treating the scalp with the same intention as skincare, the brand is reframing hair health as a long-term, tech-led ecosystem rather than a quick cosmetic fix. It’s a move that signals where beauty tech is heading next: deeper, smarter, and rooted in science.