The Science Behind Déesse PRO’s Cutting-Edge LED Technology With Brand Director Lotti Tyson

Lotti’s career in the beauty industry spans over 13 years, during which she has become a dynamic force in brand innovation and strategic growth. A graduate in biological sciences from the University of Southampton, Lotti’s passion for light therapy and therapeutic technologies has been central to her success. Having led the rapid growth of global beauty giants like Color WOW and Pixi Beauty, her strategic expertise seamlessly merges scientific knowledge with consumer needs. Now, as Global Head of Brand at Déesse PRO, Lotti is championing the fusion of advanced light therapy with pro-longevity and wellness solutions. In this interview, we explore how her unique background and visionary approach are redefining beauty technology at Déesse PRO.

What role has scientific research played in the development of Déesse PRO’s LED light therapy products?

The technology behind our products is grounded in extensive studies on phototherapy and the effects of specific wavelengths of light on the skin, spanning over 30 years. Research in this area has demonstrated how different light spectrums, such as blue, green, red and near-infrared, can penetrate the skin at various depths and influence cellular processes such as collagen production, inflammation reduction, and bacterial elimination. By leveraging these scientific findings, and by conducting our own perception and clinical studies, we design and refine devices that effectively target a range of skin concerns, from ageing and pigmentation to acne. For example, our new professional only FDA-cleared class II device, EOS-X by Déesse PRO features a new wavelength, 1070nm, which penetrates into the muscle layer and stimulates the pro-inflammatory response. This wound-healing response is usually activated by mechanical damage (e.g. laser, chemical peels or microneedling) but we evoke the same bio-chemical response, without causing any physical injury or irritation to the skin. Also, in this device we combine numerous wavelengths in single treatment modes. For example, in our Acne Medical Mode 2 we combine blue, red and near-infrared wavelengths because this combination has been clinically shown to treat acne quicker and more effectively! Similarly, our Sculpta by Déesse PRO utilises three clinically proven technologies (electrical muscle stimulation, radio frequency and red light therapy) at once, and therefore targets all three layers of the skin to give optimal anti-ageing results.

How does Déesse PRO ensure that its LED products meet both therapeutic effectiveness and consumer safety standards?

As touched upon, we rely on evidence-based scientific research that spans over 30 years to guide the design of our products. The therapeutic effects of LED light therapy are widely studied and documented, whilst the safety of use is also proven over a significant timeframe, and time and time again. Our team collaborates with experts in dermatology and phototherapy to ensure that the wavelengths and intensities of light used in our devices are clinically proven to deliver therapeutic benefits in a safe way. We also are very selective in our manufacturing and only work with suppliers that adhere strictly to global regulatory standards, including those set by the FDA, CE, and other relevant health authorities, to guarantee that our products are not only effective but also compliant with the highest safety regulations.

Given your successful track record in brand expansion, how have you applied your strategic insights to position Déesse PRO in the competitive beauty market?

I joined Déesse PRO as we kicked off a full rebrand project with the objective to elevate the brand to its rightful position. We already had an amazing product, that both professional and consumers loved and trusted, but the storytelling of the brand wasn’t doing the products the justice they deserved. We conducted in-depth market research and audience analysis to determine our brands perception and highlight our ‘reasons why’ and then began to reshape the brands’ visual and verbal identity into what you see today; scientific, results-driven, purposeful, luxury.

What marketing strategies have you found most effective in educating consumers about the benefits of LED light therapy?

Our brand is renowned for pioneering the intersection between in-clinic and at-home experiences, and so one of the most successful marketing strategies we’ve deployed has been by leveraging our partnerships with world-acclaimed professionals in the aesthetics and dermatology industry. Are partners endorse our brand and products because they recognise them to be best-in-class, not because they are paid to do so. They’ve experienced the results that our devices can deliver first hand and often in very extreme circumstances. For example, the wonderful Dr Patrick Treacy MICGP, MBCAM, H. Dip Dermatology DRCOG, DCH, LRCSI DTM MB BCh FRSM recently used our EOS-X by Déesse PRO device to treat a patient following a sever reaction to a chemical peel and had outstanding results in just 20 minutes with reducing the inflammation, irritation, and redness significantly and visibly. He is a wonderful advocate for our brand and keeps me on my toes, challenging my thought and educating me through his own in-clinic experiences with LED light therapy over the years. By providing our customers with information from trusted resources they feel empowered to make an informed decision themselves, which I think is crucial when making such a personal investment in your skin health.

What are the current trends in LED light therapy and how is Déesse PRO responding to these trends?

Up until recently, the use of LED light therapy has been predominantly focussed on the skin, but we’re seeing a lot more scientific research into the benefits of this technology for wellness. For example, red light therapy has been shown to boost serotonin levels and therefore positively impact mood, whilst also regulating circadian rhythm and improving sleep quality! In our professional device, EOS-X by Déesse PRO, we have incorporated two wellness modes, specifically to support mood and relaxation.

Could you describe a couple of Déesse PRO’s flagship products and explain what sets them apart from other LED therapy options in the market?

PRO by Déesse PRO is the original, iconic hard shell LED light therapy mask and it is renowned for offering clinic-grade results from the comfort of your own home. ‘Proximity is Power’ – The unique contoured shape of the mask allows for the medical grade LED bulbs to be in direct contact with the skin, ensuring minimal loss of light energy from bulb to the skin. Therefore, our devices achieve better results, faster! With this device we also pioneered the use of green light therapy, believing in the transformative results in the treatment of hyperpigmentation before the scientific research caught up. Now it’s well understood to inhibit the tyrosinase pathway during the formation of melanin pigment, whilst also having the ability to break up existing melanin clusters. 

EOS-X by Déesse PRO is our first professional only FDA cleared class II medical device and incorporates brand new technology, the 1070nm wavelength. This wavelength travels the deepest, into the muscle layer and evokes a pro-inflammatory response within the tissue. This wound-healing response can usually only be triggered by mechanical injury, either naturally from a wound, or in-clinic by invasive treatments such as micro-needling or chemical peels. Here we can trigger the same wound-healing responses within the tissues, without creating a wound. So, there is no pain, downtime or sensitivity, but we can achieve the same optimum anti-ageing results!

Sculpta by Déesse PRO is a global first because it combines 3 powerful, clinical grade technologies: electrical muscle stimulation (EMS), radio frequency (rf) and red-light therapy in one, dual ended handheld device. When used together in our powerful TriGen treatment mode, we can target the skin in three different ways to achieve the ultimate in facial skin rejuvenation. RF works to gently heat the dermis layer and restructure the existing collagen and elastin within the skin, whilst red light therapy stimulates fibroblast cells to produce more collagen, elastin and the vital humectant, hyaluronic acid. Then finally EMS contracts the facial muscles to improve their tone and structure, resulting in a visible instant lift, but a long-term result when used consistently. The versatility of the device, with its 3 technologies and 6 treatment modes, allows for the creation of completely bespoke treatments, that target problem areas and achieve results that are tailored to the individual’s needs. It really is a revolutionary piece of beauty tech and can be integrated with existing regimes and products to turbo-charge their results!