Oura’s Mission: Empowering Every Women

Oura are passionate about empowering women by enhancing their understanding of health and well-being. Their mission is to amplify every woman’s voice through tailored insights and innovative tools designed to meet her unique needs. In a world where women’s health research often falls short, we’re committed to filling that gap with meaningful advancements and partnerships.
From groundbreaking features and collaborations to robust data protection, we’re here to support you on your health journey with confidence and clarity. Join us as we explore how Oura is revolutionising women’s health, ensuring you have the knowledge and tools you need to thrive.
At Oura, our mission is to amplify every woman’s voice. We’re dedicated to delivering valuable insights and tools specifically for our female members, helping them understand their unique health needs.
We’re also partnering with top academic institutions to push the boundaries of women’s health research. And as we develop new features, your data security is always our top priority.
Designed for Women, By Women
Our team of women innovators is leading the charge in women’s health, including Holly Shelton (Chief Product Officer), Dr. Neta Gotlieb (Product Manager for Women’s Health), and Dorothy Kilroy (Chief Commercial Officer).


A Global Perspective on Women’s Health
Did you know that women and those with menstrual cycles have often been overlooked in healthcare research? Despite making up half the global population, women’s health conditions (excluding cancer) receive less than 2% of healthcare funding.
This lack of focus has led to serious issues, such as women being twice as likely as men to experience adverse drug reactions or to die from a heart attack. In fact, a 2023 survey showed that 77% of women felt they had to advocate for their own health. Many reported being dismissed or misdiagnosed by doctors.
Oura’s Approach to Women’s Health
We see women’s health as more than just reproductive care; it’s about overall well-being at every stage of life.
Dr. Gotlieb says, “Oura aims to support women in understanding their health, no matter where they are in their journey.”
Shelton adds, “Prioritizing your own health helps you better care for others. Oura provides the knowledge and tools you need to take charge of your well-being.”
Oura’s Women’s Health Features
– Period Prediction (Fall 2022): A tool to forecast your next cycle with a five-day window.
– Cycle Insights (Fall 2023): Offers detailed tracking and predictions based on temperature trends, not just a calendar.
– Pregnancy Insights (March 2024): Supports you with guidance and education throughout your pregnancy.
We’re also refining our Readiness Scores to account for natural cycle changes. If you use Cycle Insights, you’ll receive messages that consider your cycle phase, such as variations in heart rate or body temperature during different phases of your cycle.
Partnering with Top Women’s Health Platforms
– Clue: Provides accurate predictions and insights into your reproductive health.
– Flo: Offers personalised period tracking and ovulation predictions.
– Glow: Supports your journey from conception to parenthood.
– Natural Cycles: An FDA-cleared app for natural birth control and pregnancy planning.
Advancing Women’s Health Research
Our research team is focused on expanding our understanding of reproductive health across all life stages. Dr. Gotlieb emphasizes, “By deepening our knowledge of reproductive physiology, we enhance our overall understanding of women’s health.”
Protecting Your Data
We believe that controlling your personal data is essential to empowerment, especially in women’s health. Oura is committed to safeguarding your information with the highest standards of privacy and security.
We adhere to strict data protection regulations, including GDPR and CCPA/CPRA, and use advanced safeguards like encryption and anonymization to protect your data. With Oura, you can trust that your personal information is secure and that you have full control over your health data.
