The creator economy is evolving, and LTK (formerly known as rewardStyle) is leading the charge with the announcement of a major app relaunch set for next week. Trusted by creators and brands alike, LTK has long been a driving force in the digital content and influencer space, generating over £4 billion in retail sales annually. The new direction promises to reshape the creator ecosystem, offering a fresh, algorithm-free experience for both influencers and their audiences.
A New Chapter for LTK
With 70+ patents and more than £2 billion in creator earnings to its name, LTK has created over 419 millionaires. Now, the female-led unicorn is taking another bold step in its evolution. The upcoming relaunch of the LTK app introduces a video-first platform that enables a direct, friend-to-friend connection. This new version of the app will empower creators to hold all their content in one place—not just shoppable posts, as it was before—but everything they share, offering a seamless experience for both creators and their followers.
Gone are the days of battling algorithms to reach your audience. LTK’s new app gives users control over their social feeds, allowing them to view content they genuinely want to see. Influencers will have more freedom than ever to create and share videos, building a stronger connection with their followers.
The Growing Creator Economy
The creator economy is expected to grow rapidly, reaching a valuation of £400 billion by 2027. With this significant growth on the horizon, LTK’s new direction comes at the perfect time. By focusing on what creators need to continue growing their businesses and providing consumers with an algorithm-free social feed, LTK is positioning itself as a key player in the future of content creation.
Why Now?
The digital landscape is changing fast, and this relaunch speaks to the growing demand for a more personal, unfiltered social media experience. As more creators seek to establish themselves and engage with audiences on their terms, LTK’s new app offers the tools necessary for continued success. It is a major step in enabling influencers to truly own their content while offering a better, more authentic experience for their followers.
Stay tuned for more details as LTK prepares for the full launch. With the creator economy growing faster than ever, this app is poised to become a major game-changer in the industry.
