Bringing Professional Hairstyling Home
For years, Dyson has been the go-to for professionals, setting new standards in hairstyling innovation. Now, the tool of the pros is available to everyone. Meet the Dyson Supersonic r, Dyson’s most powerful, yet lightest hair dryer, ready to revolutionise your home styling routine. Precision drying, more shine, and zero heat damage—this is the future of haircare.
Available from April 2nd at Dyson Demo stores, Dyson.co.uk, and select retailers, the Supersonic r is set to become an essential in your beauty arsenal.
The Lightest & Most Powerful Yet
A year ago, Dyson introduced a game-changing professional hair dryer featuring cutting-edge power-dense technologies. Now, the Dyson Supersonic r is 30% smaller, 20% lighter, and even more precise than the original Supersonic.
Equipped with the Dyson Hyperdymium motor, a streamlined heater, and RFID-enabled attachments that automatically adjust airflow and temperature, this hair dryer delivers fast, frizz-free results with salon-level smoothness and shine.
Previously reserved for stylists backstage at top fashion shows, the Dyson Supersonic r has been a favorite of industry icons like Sam McKnight, Eugene Souleiman, and Lacy Redway. Dyson Global Styling Ambassador Matthew Collins calls it “the best blowdryer I have ever used,” while stylist Anthony Turner dubs it “a magic wand.” Now, thanks to overwhelming demand, this stylist-approved powerhouse is hitting the mainstream.
Designed for Fashion, Inspired by Innovation
Unveiled at an exclusive Dyson Beauty Launch Event in Paris during A/W24 Fashion Week, the Supersonic r made waves among top designers, stylists, and beauty enthusiasts. Dyson’s rich history in fashion includes collaborations with Issey Miyake dating back to 2007, and today, their backstage presence at shows like Chloé and Stella McCartney continues to push the boundaries of styling technology.
James Dyson himself reflected on these enduring fashion ties: “It’s an emotional time because [Issey Miyake] is no longer with us. But it’s lovely to be back and to see the Dysons they are using at a fashion show.”
A Beauty Experience Like No Other
To celebrate the launch, Dyson is introducing an all-new Styling Menu at select Dyson Demo flagship stores. Beauty shoppers can now explore trendsetting hairstyles and receive expert guidance from Dyson stylists. The initial “Styled with r” collection features five signature looks:
- Textured Wave Bob
- S-Shaped Curls
- Sleek Straight
- Halo Curls
- Soft Twist Outs
Appointments are bookable via the Dyson website, bringing pro-level styling directly to you.
New Colourways for a Chic Finish
Beyond performance, the Dyson Supersonic r also makes a style statement. Launching in Ceramic Pink, inspired by the iridescent beauty of pearls, and Jasper Plum, echoing the richness of the rare purple jasper gemstone, this hair dryer is as beautiful as the styles it creates. The Jasper Plum edition will be available this summer.
The Professional Range Lives On
For stylists, the Dyson Supersonic Professional hair dryer in Vinca Blue / Topaz remains available via Dyson’s “For Business” platform, with a striking new Bright Copper and Solid Steel Violet edition coming this summer. Plus, the Dyson Corrale straightener continues to be a must-have for professional styling kits.
With the Dyson Supersonic r, achieving salon-perfect hair at home has never been easier. Ready to level up your hairstyling game? Mark your calendars for April 2nd and get your hands on the most anticipated beauty tech of the year.
