Dyson has once again raised the bar in beauty technology. The Dyson Supersonic r hair dryer—previously exclusive to top hairstylists—is now available to everyone, giving users the ability to achieve salon-worthy results from the comfort of their homes.
Famed for its cutting-edge engineering and commitment to innovation, Dyson has reimagined the professional hair dryer by introducing a machine that is 30% smaller and 20% lighter than the original Supersonic. The result? Faster drying, smoother finishes, and shinier hair, all without the risk of heat damage.
Starting April 2nd, beauty lovers can purchase the Dyson Supersonic r at Dyson Demo stores, Dyson.co.uk, and select retailers.
Precision Meets Power: The Science Behind the Supersonic r
The Dyson Supersonic r isn’t just a pretty face. It’s powered by a new generation of compact, power-dense technology that’s been refined through years of collaboration with professional stylists.
Key Innovations Include:
- Streamlined Heater: Ensures faster, more precise drying while protecting hair from extreme heat.
- Dyson Hyperdymium Motor: A lightweight, high-speed motor that delivers powerful airflow with minimal weight.
- Intelligent RFID Sensors: Smart attachments equipped with Radio Frequency Identification (RFID) technology communicate with the hair dryer to automatically adjust airflow and temperature, delivering tailored performance for every hair type and style.
The result? An ultra-light, powerful, and intelligent dryer that gives you professional-level control and results at home.
From Fashion Week to Your Vanity: Developed by the Experts
The Dyson Supersonic r was unveiled a year ago, exclusively available to stylists and debuted during A/W24 Fashion Week. It quickly became a must-have tool for top talent, including Sam McKnight, Eugene Souleiman, and Lacy Redway, who praised the dryer for its precision, manoeuvrability, and ergonomic design.
Dyson’s Global Styling Ambassador, Matthew Collins, called it “the best blowdryer I have ever used,” while Anthony Turner, backstage at the Issey Miyake A/W24 show, described it as “a magic wand.” Even Gary Gill, initially skeptical of the dryer’s futuristic design, admitted, “I thought it wouldn’t work, but it’s the complete opposite.”
Now, Dyson is responding to growing consumer demand by making the Supersonic r available to the public—empowering users to achieve salon-quality results between appointments.
A Touch of Luxury: New Colours to Elevate Your Vanity
To mark its consumer release, the Dyson Supersonic r will debut in two striking new colours:
- Ceramic Pink – Inspired by the iridescence of a pearl, this soft, elegant hue adds a touch of sophistication to any beauty routine.
- Jasper Plum – A rich, luxurious shade inspired by the rare purple jasper gemstone, available later this summer.
Why It Belongs in Every Femme Tech Lover’s Arsenal
At Femme Tech, we’re always on the lookout for innovations that combine beauty and technology—and the Dyson Supersonic r fits the bill perfectly. It’s a tool that not only enhances your styling routine but also protects the health of your hair.
Whether you’re aiming for a sleek, polished look or effortless waves, the Supersonic r delivers fast, flawless results while maintaining the integrity of your hair. Thanks to its intelligent heat control, gone are the days of worrying about heat damage or compromising your hair’s natural shine.
Get Ready to Elevate Your Hair Game
The Dyson Supersonic r is more than just a hair dryer—it’s a game-changer for anyone who wants to bring professional styling into their everyday routine.
Available from April 2nd at Dyson Demo stores, Dyson.co.uk, and select retailers.
With Dyson’s most powerful, lightest, and smartest hair dryer now in your hands, achieving flawless hair at home has never been easier—or more stylish.
