Dyson, a brand synonymous with innovation, is making its first bold move into the haircare market with the launch of its Chitosan-powered styling range. Known for redefining home appliances and hair tools, Dyson is now extending its expertise to haircare products, combining cutting-edge technology with scientific research to create a line that promises precision, flexibility, and lasting results. In this article, we’ll cover everything you need to know about Dyson’s new venture, from the breakthrough Triodetic technology to the versatile formats designed for all hair types.
Advanced Triodetic Technology
The formula utilises innovative Triodetic technology, which forms a web of flexible bonds that allow hair to move naturally while preserving the desired style.
Key Ingredient – Chitosan
Central to the formula is Chitosan, a key ingredient derived from oyster mushrooms that provides structural support to the fungi’s cell walls. This ingredient plays a crucial role in enhancing hair strength and flexibility.
Versatile Formats for All Hair Types
The product line includes two carefully engineered formats—a Pre-style cream and a Post-style serum. The Pre-style cream is offered in four variants, each tailored with specific ingredients to suit different hair types and conditioning preferences. The Post-style serum is designed to deliver hold, hydration, and definition for finished styles.
Precision Dosing with Refillable Packaging
Encased in thoughtfully designed refillable packaging, the formula supports precision dosing, minimising product waste and overuse. An NFC chip embedded in the packaging provides users with seamless access to usage instructions and refill orders, ensuring consistent results with every application.
Tailored for Dyson Haircare Devices
Developed from over a decade of multidisciplinary research in hair science, Dyson Chitosan is uniquely designed for use with Dyson haircare tools, including the Dyson Supersonic Nural hair dryer, Dyson Airstrait straightener, and Dyson Airwrap multi-styler. It delivers long-lasting hold, movement, and shine across all styles.
Chitosan will be available in-store and online at dyson.co.uk on the 27th August.
