What Is Happening With 10 Year Olds At Sephora?

by | Jan 10, 2024 | BEAUTY | 0 comments

In a world where kids are growing up faster than you can say “clear lip gloss,” a new trend is taking TikTok by storm: the infamous ‘Sephora 10 year olds.’ These mini beauty enthusiasts are not just watching makeup tutorials – they’re taking over Sephora with the confidence of a seasoned beauty guru and the demands of a diva in the making.

TikTok has become the playground where young girls, barely out of their awkward blue eyeshadow phase, are now strutting into Sephora like they own the place. Beauty bloggers might be influencing their makeup choices, but it seems the influence is also extending to their behavior. Sephora employees are sharing shocking tales of encounters with these pint-sized patrons that range from demanding to downright scandalous.

One Sephora employee recounted a particularly eyebrow-raising experience involving a 10-year-old demanding Drunk Elephant’s retinol. Yes, you heard it right – retinol, the skincare ingredient typically reserved for those who have started worrying about wrinkles, not multiplication tables. It seems Drunk Elephant is the go-to brand for the elementary school elite, leaving us to wonder if they’ve swapped sticker books for skincare routines.

@isabelclanc @Maybelline New York raised us to be who we are today- #dreammattemousse then, Glow Perfector now #MaybellinePartner #ad ♬ original sound - sophia

The real victims in this saga are the Sephora employees, who are facing a beauty battleground filled with tantrums, entitlement, and more attitude than a sassy cat meme. Some have even reported being sworn at, abused, and witnessing thefts – all at the hands of these aspiring makeup moguls.

While we can’t help but chuckle at the audacity of these pre-teen beauty enthusiasts, it begs the question: is the rise of social media robbing young girls of their childhood, replacing awkward blue eyeshadow and clear lip gloss phases with Drunk Elephant retinol demands?

Perhaps these 10-year-olds are missing out on the innocence of experimenting with makeup in the safety of their bedrooms, smearing blue eyeshadow in ways that would make even Picasso cringe. Are we witnessing the end of an era where awkwardness and experimentation were rites of passage?

It’s time for parents to step in and guide their budding beauty moguls through the delicate dance of growing up. After all, there’s more to childhood than chasing TikTok trends and turning Sephora into a mini runway for demanding Drunk Elephant products. Let’s not forget the joy of discovering makeup at a pace that matches the growth spurts, and the valuable life lessons that come with the occasional mismatched eyeshadow.

@giannamjoyce IT WAS ABSURD, pray for these sephora workers omg. #sephora #sephorakidsneedtobestopped ♬ original sound - gianna

In the meantime, brace yourselves, Sephora employees, because the ‘Sephora 10 year olds’ are here to stay, and they’re armed with more attitude than you can fit in a makeup bag.

JOIN OUR MAILING LIST!

Pssss! Sign up to receive our latest tech stories into your inbox!

Thank you for subscribing!