“The Lines Between Digital and Physical Fashion Are Blurring” With Pocket Styler CEO, Victoria Trofimova

What happens when the worlds of gaming and fashion collide? Enter Pocket Styler, the innovative app that has been redefining virtual fashion since its launch in 2021. If you haven’t heard of it yet, you will soon—this game is transforming the way people engage with style.

Created by Nordcurrent, a leading gaming publisher, Pocket Styler seamlessly blends the excitement of gaming with the creativity of fashion. Set against the glamorous backdrop of New York City, the app allows players to experiment with haute couture, curate their own unique style, and compete in global styling challenges.

Victoria Trofimova, co-founder and CEO of Nordcurrent, explains that the app is designed with a female-first approach, providing a safe space for self-expression and boundless creativity. “Pocket Styler offers a unique way for players to showcase their personal style through virtual avatars,” she says. “In the real world, trends change rapidly, and not everything is always accessible—but here, players have full creative control.”

The Ultimate Fashion Playground

Pocket Styler gives players an interactive, immersive fashion experience like never before. From customizing hairstyles, makeup, and facial features to selecting designer outfits and accessories, the game offers endless possibilities. Exclusive features include preset hair and makeup looks, luxury consumables like perfumes and facial glitter, and a thrilling competition mode where players create show-stopping outfits for events in Times Square, Central Park, and the Met Museum.

With seasonal events, daily quests, and high-stakes styling challenges, players can earn in-game rewards such as cash, crystals, and limited-edition designer pieces. Pocket Styler has already caught the attention of the fashion world, partnering with acclaimed designer David Koma for his SS23 resort collection—and the team is actively working on expanding collaborations with more luxury brands.

The Future of Digital Fashion

According to Trofimova, “the lines between digital and physical fashion are blurring.” With real-world designer brands becoming an integral part of the game, players can style their avatars using pieces from some of the most iconic fashion houses in the world. As Pocket Styler continues to grow, its mission remains the same: to empower players to experiment with high fashion, refine their personal style, and connect with a global community.

In just two years, Pocket Styler has amassed 17 million downloads and sees over 20,000 hours of gameplay daily—a testament to its meteoric rise.

So, are you ready to step into the world of virtual fashion? Download Pocket Styler today and unleash your creativity. Here at LLM, we can’t wait to dive in ourselves!