Ted Baker Unearths New Horizons

by | Sep 20, 2021 | FASHION | 0 comments

This is Ted Bakers first foray into the digital gaming world, and some may say it is surprising move from the brand, albeit an exciting one. With help of Kara Chung, owner of Animal Crossing Fashion Archives which is a hugely successful instagram account dedicated to all things Animal Crossing fashion. The digital genius has had collaborations with Net-A-Porter, Maison Margiela and I-D magazine to name a few. The exciting collaboration is in an attempt to connect with a more millennial audience and develop as a cultural capital.

Nintendo’s Animal Crossing has gained enormous popularity throughout the pandemic, giving it’s players a creative, etherial world to create and explore.

The Ted Baker Island gives players five different areas to explore, inspired by Ted Bakers latest campaign the Street Party Sessions. The areas include a walled flower garden and a beachfront pier in which evening musical performances will take place.

The map will also give players the opportunity to customise their avatars clothing with a 20 piece capsule digital take on the new Ted Baker Autumn and Winter collections. Users can try items such as party dresses, fun bucket hats and printed shirts.

Users are invited to take in-game photos and to explore the Street Party Sessions via QR codes.

In order to discover the maps, use the code DA-5019-5606-1864.

Images courtesy of Ted Baker.

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