ØTHERS – The Scent And Sound Ritual

Embrace scent like never before by immersing yourself in ‘ØTHERS‘ a groundbreaking multi-sensory digital wellness experience that harnesses the power of scent, sound, technology, and science to help you overcome everyday challenges and rediscover your inner balance. Crafted by a visionary collective of olfactory experts, neuroscientists, breath-work pioneers, music producers, and philosophers, ØTHERS is a haven for independent thinkers seeking a profoundly empathetic therapeutic journey that breaks away from the ordinary.

In collaboration with the renowned aromacology lab, Givaudan, OTHERS crafted two purposeful fragrances, namely Mystic Zingaro and Red Skies, as integral components of their dual sensory rituals.

Their innovative approach incorporates state-of-the-art techniques such as functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), and physiological monitoring. These advanced methodologies enable them to examine patterns of brain activity, heart rate, and skin conductance responses, all while participants engage with their fragrances.

We received ‘Red Skies’ to try, which is a ‘Functional fragrance made with olfactive technology, designed to improve focus, influencing you into a flow state’.

These fragrances seamlessly integrate with the app, which provides a diverse range of sound experiences categorized as follows: PONDER offers an enriching ‘philosophical narrative series,’ while IMMERSE caters to those seeking creative inspiration or burnout prevention. Additionally, the app offers the BREATHE section, a unique fusion of breathwork and free diving training designed to help individuals conquer their natural reflexes in deep water environments.

To access the app, simply scan the QR code included in the fragrance box and enter your unique code. The app can be enjoyed independently or in conjunction with the scent to unlock the complete immersive experience.

Keelan Doyle, the founder of Others adds:

“We stand for providing long term change, not a short-term fix, this is how we designed ØTHERS.  The scent, which has been created using neuroscientific measures, acts as a physical tool to help get into a state ready for meditation, whilst the app acts as the support hub to help facilitate change and growth. These two tools help you attain good habits, which lead to rewiring the brain to a calmer, more self-aware state.  Mental health doesn’t need to be any more over complicated…lets simply return to our senses. Using scent and sound as the tools to retune the brain. ØTHERS hand back to power to you, the individual, we believe we all have the power to change but that does require work, we provide you the tools and the content to begin to manage the aspects that control you – giving YOU back the control”.