mumsnet bring the buzz

by | Feb 14, 2022 | TECH

mumsnet bring the buzz with the first vibrator designed for mothers in collaboration with sexual wellness brand, smilemakers 

Smile Makers, the global, pioneering sexual wellness brand in mainstream retail partners with Mumsnet, the UK’s leading community of mothers, to introduce The Whisperer – the first vibrator inspired, designed and created by mothers, for mothers.

Renowned for its world class stimulation products and supporting vulva owners of all sexual life phases, including those who are pregnant and those who have just given birth, Smile Makers has teamed with Mumsnet to collectively tackle the taboo of mothers’ pleasure, sexuality and education.

Launching on the Smile Makers website on 1st February 2023, with a month’s exclusivity at Beauty Bay, The Whisperer is an industry first, designed specifically to help mothers reconnect with their bodies and sexuality after the unique and extraordinary experience of childbirth.

In a survey of Mumsnet users, the two brands found that 75% of mothers worry about reconnecting with their sexuality after giving birth and 80% were unable to find relevant information about doing so.

84% are proud of what their body has done, but more than 60% struggle with body image and feel like a vessel for their child’s needs. Other main factors holding back mothers from resuming and enjoying their sex lives are: feeling self-conscious and reluctant to re-start sexual activity, a lack of time and tiredness and the experience of scar tissue causing general nervousness about internal penetration.

Based on the knowledge that new mothers can feel anxious about penetrative sex and that external stimulation is most efficient to reach orgasm, Smile Makers and Mumsnet have created a vibrator to help them reconnect with pleasure. To cater for scar tissue and heightened sensitivity, The Whisperer’s patented design is made with super soft and flexible silicone which creates a gentle touch on the clitoris. Its curved tip follows the anatomy of the clitoral glans, which is highly innervated, to deliver satisfying stimulation.

 

Commenting on the launch of The Whisperer, Smile Makers’ brand director Cecile Gasnault, said: “We are delighted to introduce The Whisperer and be working with Mumsnet, which is such a leader within the mothering world. This is something we’ve been working on for a while and are very proud of the outcome.

“We knew from previous activations with our community that sex and motherhood is a deeply-rooted taboo. The lack of conversation and resources on the topic is leaving people with wombs feeling side-lined as sexual beings. At Smile Makers, we have been tackling taboos around female sexuality for over 10 years and that was obviously an important one to remove.”

Crowdsourcing both the name and colour by the Smile Makers and Mumsnet communities, The Whisperer is an item specifically designed for new mothers to enjoy, allowing them to prioritise their own sexual pleasure and reconnect with their bodies.

Justine Roberts, founder of Mumsnet also commented, “Mumsnet has always been a place where women can share opinions, knowledge and advice on anything and everything, including sex. We hear frequently from women who are struggling to reconnect with their sexuality after having children, or who can’t find the support or information they need in order to do so.

“That’s why we’re glad to have been able to work with Smile Makers to create the first vibrator designed specificallyformothers. Indoingso,wehopenotonlytoenablewomentoreconnectwiththeirsexuality more easily after childbirth, but to also counter the outdated taboos and stereotypes that can lead to some women feeling embarrassed or ashamed about their sexual needs.”

The Whisperer is available on the Smile Makers website now.

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