Lexus Proudly Returns As The Sponsor For Harris Reed’s London Fashion Week Show

by | Sep 14, 2023 | TECH | 0 comments

Lexus, for the second consecutive season, maintained its partnership with renowned fashion designer Harris Reed by sponsoring his London Fashion Week show on September 13th. This collaboration saw the debut of the new Lexus RZ battery electric SUV, which not only conveyed Harris and select key collection items to the event with grace and comfort but also operated with zero tailpipe emissions. Additionally, the vehicle provided transportation for singer Jacob Lusk and actor Maisie Williams to and from the occasion.

 

 

Throughout Reed’s career, a central theme has been the juxtaposition of masculine and feminine elements, emphasizing the multifaceted nature of our identities. His latest collection, titled “Duet,” leverages the structural and rigid aspects typically associated with masculinity to craft sculptural pieces that intriguingly exude femininity and fluidity through their graceful contours and exposed curves.

 

 

Lexus and Reed both share a profound passion for thought-provoking design and the utmost dedication to craftsmanship. Reed expressed his gratitude, stating, “I am incredibly honored and privileged to continue my partnership with the iconic Lexus brand. I cannot think of a more devoted advocate for detail, innovation, beauty, boldness, and pushing boundaries. I am deeply honored to explore a bold ethos together. As a designer myself, I am consistently amazed and inspired by Lexus’s material choices, unwavering commitment to innovation, and steadfast focus on sustainability and inclusivity.”

About Harris Reed:

Harris Reed, who is part American and part British, designs with a mission to celebrate fluidity and ignite meaningful conversations. Growing up with a strong sense of self, Reed quickly recognized the transformative power of clothing in relation to identity and liberation. Reed’s design process draws inspiration from current social and political issues that resonate deeply with them. Their work is rooted in the belief that fashion bears a responsibility to engage in discussions surrounding societal injustices, all while upholding the brand’s ethos, which champions a vision of gender fluidity and inclusivity. The essence of the Harris Reed brand and personal identity can be described as “Romanticism Gone Nonbinary,” prioritizing the wearer and their fluidity in all its forms. Personally, Reed dresses to challenge preconceived notions about gender and sexuality, inviting looks and stares. They believe that fashion holds the power to revolutionize and promote a more expressive and accepting world. Reed uses their platforms to share their visionary values and support those seeking acceptance and self-love. Moreover, Reed is recognized as an innovative figure among young creatives, merging fashion, film, beauty, culture, and the digital realm through a gender-fluid lens.

 

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